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Toys are our game.

Internationally acclaimed creative studio since 1981.

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Founded by Robert Fuhrer in 1981, Nextoy brings extensive experience and professionalism to every idea. We customize our support to the individual needs and concerns of our partners. — **Nextoy = New Exciting Toys**

Nextoy is one of the worlds leading producers of new concepts focused on the toy industry.
Founded in 1981 by Robert Fuhrer, now assisted by his son Alex, Nextoy's worldwide network consists of world-class inventors, designers, engineers, factories and marketing experts.
We connect great original ideas with the toy and game co’s that market them.
Nextoy is proud to be one of the leading suppliers of content to global companies including Hasbro, Spin Master, The New York Times, Mattel, Andrews McMeel and others.

Products & More

Recent Honors and Achievements

2024 TAGIE Toy Innovator of the Year

Mojo 100: Top 100 Most Influential Figures in Toy & Game Design

Global Toy Industry Experts

Mojo Nation “Top 100 most Influential Figures Working In Toy and Game Design”
Board Member, People Of Play (POP)
Recipient of the I.D.I.O.T. (International Designer & Inventor of Toys) award.

TIME Magazine’s “Most Amazing Inventions” selection.

Product Licensing

Nextoy has its finger on the pulse of the top toy trends, and we mix new technologies with classic play patterns to create special experiences.

We’d love to help your company bring fun, new products to market.

Connect with us

Some of our valued partners and collaborators.

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News

Nextoy and Yair Shilo win Innovator of the Year at the 2024 Tagies

Nextoy and Israeli inventor Yair Shilo are honored to have won Toy Innovator of the Year at the 2024 TAGIE Awards for the Power Saber, produced in collaboration with Goliath. As the world’s first automatic extending and retracting saber toy, the Power Saber has captivated fans with its seamless motion, bright lights, and immersive sound effects. Years of dedication and innovation led to this groundbreaking product, which debuted to massive excitement at Comic-Con. We’re proud to have helped bring Yair’s vision to life and to see the Power Saber recognized as a true game-changer in the toy industry.

Mojo Nation 100, celebrating the 100 most influential figures in Toy & Game Design

Nextoy is honored to be recognized in the Mojo 100, highlighting the most influential figures in toy and game design. Innovation is at the heart of everything we do, and this acknowledgment celebrates our dedication to bringing groundbreaking ideas to life. From award-winning launches like the Power Saber to exciting digital and physical toy collaborations, we remain committed to pushing the boundaries of play. We’re grateful to our partners, inventors, and the entire Nextoy team for making this possible—here’s to another year of creativity and innovation!

How Star Wars walked away from the world’s first self-retracting lightsaber toy

Yair Shilo tells The Verge it took five years just to figure out the right formula for a safely collapsing automatic blade, starting with prototypes made of paper and tin foil. He says he sold newspapers, trimmed lawns, and cleaned swimming pools while he worked on his Star Wars childhood dream,

eventually rallying a cousin and an investment group behind a provisional patent in 2019.

Nextoy’s Robert Fuhrer on representing inventor Yair Shilo and revolutionising sabers with Power Saber

The Power Saber is a groundbreaking innovation in the world of sabers. It’s the first toy in its category to feature automatic extending and retracting capabilities. While lightsabers are iconic props from movies, no toy saber has managed to retract automatically until now.

He's All Fun and Games

In his 40+year career as a lauded toy and game inventor, Robert Fuhrer of Chappaqua has brought to market more than 200 toys and games — from Crocodile Dentist to KenKen

Industry legend Robert Fuhrer on developing the Spirograph Animator

Bob, it’s been over a year since we tied in. Been busy?
That’s not the simple question it should be. Near complete elimination of travel should’ve freed up time but somehow the days get filled. There’s certainly been more tuning into Netflix, though!

Bob Fuhrer CHITAG Keynote Speech

Considered one of the world's top toy industry experts, Robert founded Nextoy LLC in 1981. Ever since, Nextoy has been connecting original toy and game ideas with the companies that market them. The company is regarded as product-placement specialists for toys and games, publishing, and gifts and novelties.

Can KenKen Improve Math Skills?

Robert Fuhrer has played in the toy industry practically his entire life. His father held executive positions with toy companies like Matchbox and Topper Toys, and so the younger Fuhrer grew up in toyland.

MOJO Nation "100 Most Influential Figures Working In Toy and Games Design"

Since 1981, Nextoy has been one of the leading product invention companies serving the toy and game industry. And the last 12 months have proved to be another fruitful period for the firm.

Photo by Mick Hetman

Robert Fuhrer - KENKEN and More...

"We work to align the elements of an idea with whatever is required such as engineering, industrial design, theming and then figure out who could be the right partner for it."

Life in the Toy Industry

Chappaqua resident Robert Fuhrer opens up about his surprising life in the toy industry.

KenKen®: Puzzles That Make You Smarter

KENKEN is a grid-based numerical puzzle that uses the basic math operations—addition, subtraction, multiplication, and division—while also challenging your logic and problem-solving skills.

What is LIGHTSEEKERS?

Lightseekers is a next generation adventure role playing video game connecting smart action figures, trading cards, & comics in ways never seen before.

New York Times puzzle editor Will Shortz introduces KenKen

New York Times puzzle editor Will Shortz introduces KenKen and gives a brief play-by-play demonstration of this new puzzle craze.

LightSeekers Game Review

"LightSeekers Awakening from PlayFusion and TOMY promises to bring toys to life, on a tablet, with no portal. The idea is to create an action adventure role playing game built for mobile phones and tablets that fuses together fantasy and reality."

A Toy Story

At 54, Fuhrer is a fixture in Japanese toy marketing circles, a 6-foot-1 American businessman who makes his living by bridging the cultural gap between the firm handshake and the diffident bow.

A Puzzling Businessman in Westchester

Robert Fuhrer never stopped being a kid. As the founder and president of Chappaqua-based Nextoy, LLC, since 1981, Fuhrer has been in the business of locating and developing new toys and games from Japan and designing them for American consumers.

Inventor Representation

Nextoy is not an inventor solicitive firm, but we are open to collaborating with uniquely talented professional inventors.

If you are seeking representation, please only reach out to us if you have already built a fully functioning prototype and/or have patented a game-changing (pun-intended) technology.

Learn more

Nextoy Digital

Gaming:

Over the past few years, Nextoy has expanded into the digital gaming space. The KenKen Website, one of Nextoy’s proprietary puzzles, hosts more than 1 million monthly active users. It also has a popular mobile app on both Google and Apple.

NFT:

Nextoy has partnered with some of the most iconic toy brands in the world to develop innovative play experiences in the NFT space.

Are you a game developer? Do you manage a brand in web3? Get in touch.

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